Mitsubishi Dealers Struggle as Sales Drop Below Invoice Prices
Facing a stagnant lineup and declining profits, a Mitsubishi dealer has resorted to selling cars at significant losses, highlighting concerns about the brand's future.
Editorial Staff
1 min read
Updated 27 days ago
In a troubling sign for Mitsubishi, a dealer has sold 14 vehicles for up to $8,000 below invoice prices. This drastic measure reflects the ongoing challenges faced by the brand.
Dealers have expressed concerns that the current vehicle lineup feels outdated, contributing to a lack of customer interest and declining sales.
Despite efforts to revitalize the brand with an electric vehicle comeback plan, many dealers believe these initiatives are not effectively addressing the underlying issues.